Using Market Intelligence to Make Informed Strategic Decisions

Join us for a workshop hosted by Jason Moody of MaRS Market Intelligence (MI) Services on October 24, 2018. The workshop is designed to help early stage companies gain insight in how to leverage market intelligence and use it to make more informed strategic decisions.

Participants will be empowered to identify their current business challenges, generate corresponding research questions, and discuss the best approaches to answer those questions with MaRS MI analysts. Live demonstrations in various research databases will provide examples of the best-in-class market research reports available through MaRS MI. Participants will leave the workshop with a strong understanding of how MaRS MI can help them tackle their most pressing business challenges with confidence.

Some sample use cases of MI research include:

  • Pitch decks
  • Market projections
  • Market sizing and industry landscape overview
  • Trends analysis
  • Update and increase overall industry knowledge

Jason Moody, Market Research Consultant, Clean Technology, MaRS Market Intelligence
Jason assists entrepreneurs and start-ups in the clean technology, advanced materials and manufacturing sectors access the market insights they require to thrive. He also contributes to researching and writing relevant market insights reports. Jason has five years of experience living and working in Taiwan and China. During his time there, he worked for the Taipei mayor’s office and later assisted foreign companies with manufacturing projects in Mainland China. Jason has a BA in international relations and speaks Mandarin and French. His master’s thesis focuses on unexplored opportunities for Canadian renewable energy companies in China and potential barriers to market entry.

Wednesday, October 24, 2018
8:30 am – 10:00 am
(light breakfast served)
Innovacorp Enterprise Centre
1344 Summer Street, Halifax

RSVP to Amanda at atarr@innovacorp.ca by Monday, October 22.